How does Breeze define 'customer loyalty'?

Breeze defines 'customer loyalty' as repeat business driven by positive experiences. This definition emphasizes the relationship between customers and the brand, where a customer's willingness to return for additional purchases is largely influenced by their previous interactions with the company's products or services. When customers have a positive experience—whether it be through support, product quality, or satisfaction—they are more likely to make repeat purchases, establishing a pattern of loyalty.

This focus on experiences highlights the importance of customer satisfaction and trust in fostering long-term relationships, which is crucial for business sustainability, as loyal customers often contribute significantly to a company's revenue over time.